Promotional products are an ingenious way to promote a brand, boost business, and increase market share, customer trust and employee satisfaction. The best and rightly selected promotional product has a greater impact on the customers when compared to other modes of advertisements through television and print media.
Promotional products have various crucial roles in boosting sales of your business.
• Increases ROI
• Sales Promotion
• Customer acquisition
• Customer retention
• Customer Satisfaction
• Gains customer Loyalty
• Increasing Brand Awareness
Increases Return on Investment
The cost of advertisements in TV and newspapers are much large compared to promotional product marketing. Moreover, promotional items bring about higher CPI (Cost per Impression) when compared to other media advertisements. Promotional products are the only inexpensive yet effective means that generates better ROI. Higher ROI is achieved through less money, repeated exposure, new customers, and repeated purchase.
Customer Acquisition and retention
In a competitive scenario, to stay ahead of all other competitors, it is important to build up a brand opinion, trust, and persuade customers to choose our products over others. While using such items, the customers see or use them repeatedly and refer others to use the brand for the sake of mere usability. As per PPAI 2009, 60% of customers used the promotional items several times. 7.6% of them made others to use the product and 4.4% of them gave the products to others. This process brings in new customers. This way of repeated impression eventually increases sales.
Customer satisfaction
The main advantages of products over advertisements through newspapers and magazines are that they are only one way. The customer is not benefited materialistically in other media advertisements. This satisfies the customers in terms of materialistic possession.
Customer Loyalty
A high quality promotional product with a great visibility, usage, and durability reminds the brand or the product well ahead of all other medium. These type of products also help recall the message sent through them. The usefulness of the product grows to become a long-term remainder of the product. Promotional products increase:
• Advertisement’s honesty
• Concept towards the product or brand
• Attitude towards the sales product or brand
• Objective to purchase
• Recommendation to try or purchase the brand or product
Brand Awareness
According to the Promotional Products Association International (PPAI), out of the customers who received promotional products, about 76% of them could recollect the name of the brand or the product even after several years. This higher recognition of the brand is achieved only in case of these products. This statistic clearly states that promotional items are the best cost effective means of increasing sales and brand awareness.
Sales Promotion
Brand recognition, loyalty and trust, attraction, repeat purchase, new customers, and ultimately, increased traffic in business boosts the sales of your products. To make a customer purchase a item and then make repeat purchases is more achievable using promotional items. About 20.9% of people purchase a product after using the promotional items, whereas only 13.4%, 7.1%, and 4.6% of people purchased the product after viewing advertisements in print media, TV and online advertisements respectively. In fact, according to the PPAI, about 84% of the people believe that promotional items are very effective in boosting sales.