Unforgettable Presenters — 15 Tips for Being Memorable

As presenters, we all want to be memorable. Memorable for being outstanding, not for doing a far-from-excellent job. In this article, highlight notes and observations I have made about the qualities of the memorable presenters I have heard over the years.

Memorable presenters have their own, unique style. They never try to be someone they aren’t. They are comfortable with themselves and within themselves.

Memorable presenters have sincere passion and enthusiasm for their topic(s). It is obvious when a speaker, even a competent one with all of the skills, is presenting a topic that he or she doesn’t care that much about.

Memorable presenters open and close with panache. Their openings grab your attention and ears immediately and their closings make you want to change your life or habits or take a risk the minute you leave the room.

Memorable presenters tell stories that embrace, enthrall, enchant and stay with you for days and weeks after the presentation. They have studied this art form and have well rehearsed stories that they have told hundreds of times to friends and family.

Memorable presenters share “knock your socks off” content. It is cutting edge, innovative, new, different and moving. Yes, it moves us to action!

Memorable presenters have a superb sense of time and timing. They are always on time. They don’t use up more time than they have been given. They also know how to pace and to pause at just the right moment.

Memorable presenters are in control. They control what is going on during the presentation. If there is a heckler or someone who is asking so many questions the presentation could get off track, they know how to handle the situation in a kind, yet firm, way.

Memorable presenters can also cope with the unexpected. I have witnessed the best when all the lights go out, when someone in the audience becomes ill, or when there is an overabundance of noise and activity. Many have humorous lines for these interruptions.

Memorable presenters do not give book reports. They know their subjects inside and out. Most of them have already lived through the risks, failures and successes, so are speaking first hand from true experience.

Memorable presenters don’t depend upon PowerPoint for their presentations. I am not suggesting that we never use this fine tool. I am just against becoming so enamored by all the bells and whistles that we let it take over our presentation.

Memorable presenters “walk their talk.” They are the same sincere person when you meet them off-stage as when they were on the platform.

Memorable presenters handle the Question & Answer portion of the presentation with knowledge, fairness, honesty and clarity. They will admit when they don’t know the answer to a question. They promise to find it and get back to you — and they do!

Memorable presenters have confidence and self-esteem, but are not arrogant, egotistical, or focused on themselves. They are there for us.

Memorable presenters bond with the listeners. They look us in the eye, they involve us, they answer our questions and they establish rapport with all of us.

They are our friends! If you can present so that your audience feels you are their friend, then I guarantee that you will be a memorable presenter!

9 Ways In Which Presentations Are Like Meetings (And Not In A Good Way)

I spent many years in corporate life sitting through both presentations and meetings. I’ve also run a lot of courses on how to deliver effective presentations and how to organise and run successful meetings. One thing I’ve learned is that presentations and meetings tend to have a lot in common – and not in a good way.

  1. They’re often organised without any clear purpose or outcome in mind.
  2. They usually consist of one person passing on information to other people who have little interest in it.
  3. They usually take place because someone in authority decides they should happen, not because the people involved want or need them.
  4. The people who have to attend spend most of their time wishing they were somewhere else.
  5. Often, even the person delivering the presentation or chairing the meeting also wishes he or she didn’t have to do it but they had no choice in the matter.
  6. They nearly always go on longer than expected because no-one really knows how to bring them to an end.
  7. People are often expected to deliver presentations or chair meetings as part of their job but get no specific training in how to do it properly.
  8. There is technology available to help but most people have no idea how to use it effectively.
  9. Organisations develop a “culture” (which is a fancy name for “habit”) of how to run meetings or presentations and people copy what they see everyone else doing, which perpetuates the bad practice.

A cynical view? Possibly. Accurate? In my experience, definitely!

It amazes me how many organisations still allow poorly organised or badly thought-out meetings and presentations to take place, soaking up hours of people’s valuable time and costing huge amounts in terms of staff costs. They would see a great return on investment if they questioned the way they do things and just gave people some basic training to help them improve the situation.

How Promotional Products Can Help Boost Sales

Promotional products are an ingenious way to promote a brand, boost business, and increase market share, customer trust and employee satisfaction. The best and rightly selected promotional product has a greater impact on the customers when compared to other modes of advertisements through television and print media.
Promotional products have various crucial roles in boosting sales of your business.

• Increases ROI
• Sales Promotion
• Customer acquisition
• Customer retention
• Customer Satisfaction
• Gains customer Loyalty
• Increasing Brand Awareness

Increases Return on Investment

The cost of advertisements in TV and newspapers are much large compared to promotional product marketing. Moreover, promotional items bring about higher CPI (Cost per Impression) when compared to other media advertisements. Promotional products are the only inexpensive yet effective means that generates better ROI. Higher ROI is achieved through less money, repeated exposure, new customers, and repeated purchase.

Customer Acquisition and retention

In a competitive scenario, to stay ahead of all other competitors, it is important to build up a brand opinion, trust, and persuade customers to choose our products over others. While using such items, the customers see or use them repeatedly and refer others to use the brand for the sake of mere usability. As per PPAI 2009, 60% of customers used the promotional items several times. 7.6% of them made others to use the product and 4.4% of them gave the products to others. This process brings in new customers. This way of repeated impression eventually increases sales.

Customer satisfaction

The main advantages of products over advertisements through newspapers and magazines are that they are only one way. The customer is not benefited materialistically in other media advertisements. This satisfies the customers in terms of materialistic possession.

Customer Loyalty

A high quality promotional product with a great visibility, usage, and durability reminds the brand or the product well ahead of all other medium. These type of products also help recall the message sent through them. The usefulness of the product grows to become a long-term remainder of the product. Promotional products increase:

• Advertisement’s honesty
• Concept towards the product or brand
• Attitude towards the sales product or brand
• Objective to purchase
• Recommendation to try or purchase the brand or product

Brand Awareness

According to the Promotional Products Association International (PPAI), out of the customers who received promotional products, about 76% of them could recollect the name of the brand or the product even after several years. This higher recognition of the brand is achieved only in case of these products. This statistic clearly states that promotional items are the best cost effective means of increasing sales and brand awareness.

Sales Promotion

Brand recognition, loyalty and trust, attraction, repeat purchase, new customers, and ultimately, increased traffic in business boosts the sales of your products. To make a customer purchase a item and then make repeat purchases is more achievable using promotional items. About 20.9% of people purchase a product after using the promotional items, whereas only 13.4%, 7.1%, and 4.6% of people purchased the product after viewing advertisements in print media, TV and online advertisements respectively. In fact, according to the PPAI, about 84% of the people believe that promotional items are very effective in boosting sales.