Increase Product Sales – Add Your Products to Google Product Search

Selling more products via the Internet is a major concern of most product retailers, distributors and manufacturers in today’s online world. The Internet has proven to be a terrific way to distribute products in a cost effective and efficient manner and should be a major focus for just about every product company.

If you’re a product company and are looking for an affordable way to sell more products, then lo and behold! Google Product Search is exactly what you’ve been looking for. Google Product Search, formerly named Froogle, is a place where product companies can submit and list their products directly with Google’s shopping search engine.

It’s a free service offered by Google that provides users with a search feature to search for products and be directed to the website(s) where they can purchase them. The previous name Froogle, named back in 2002, was originally a mash between the words “Google” and “Frugal” (meaning thrifty or thriftiness). The named was changed from Froogle to Google Product Search in August of 2006 because Google felt the word Froogle suffered in that users had no idea what Froogle offered from the name. There was nothing to make you think that Froogle meant shopping or product search, hence the new and improved name – Google Product Search.

Since Google has changed the name, Google Product Search has gained significant exposure from online users and it’s becoming more common for product companies to submit their products on a daily basis to increase product sales.

Google allows you to reach more shoppers by submitting information about your products to Google Base so they’ll be found on Google Product Search. You can link directly from the Google search results to your website. Depending on how many items you have, you can choose to submit your products one at a time, all at once using a bulk upload, or by having an automated product feed submitted three times a week, eliminating the need for you to manage the uploads all on your own.

The great part about doing an automated feed is once you’re setup, you’re done! Shoppers will be able to find your items on Google Product Search within 24 hours after they are submitted to Google Base and will be automatically updated three times a week. So as you add new products to your website, they are automatically added to Google Product Search, dramatically increasing product sales for your product company.

7 Steps For a Successful Presentation

Public speaking is fun, and can be very rewarding with the proper preparation. The following steps will help you breeze through your next presentation.

1. Prepare well. Do your research, and develop a checklist of your needs. You’ll include the usual items (laptop and projector, for example), but don’t forget a marker and/or pointer, your reading glasses, and other details. Don’t rely on memory. It’s too easy to forget those things.

2. Anticipate questions from the audience. You can’t plan for all, but answers to a half dozen or so of the most likely questions should be committed to memory.

3. Develop notes or a script, especially if you’re not using PowerPoint. Don’t try to wing it. Notes keep you on message and help keep you on time. An outline format works best.

4. Rehearse, rehearse, rehearse. I can’t emphasize this enough. Try to get your material down cold. This will maximize your eye contact and create a more natural, conversational tone. Practice responding to the questions you listed in Step 2, especially if you’ll be nervous during the presentation. By practicing, your answers will sound more natural and confident.

Record yourself, if possible. Listen for any glitches (um’s, ah’s, you know’s), as well as any other speech patterns that should be corrected.

5. Arrive early. This gives you a chance to get accustomed to the room and test your equipment a final time. You can set up the presentation area to your liking, and acclimate yourself to any distractions, such as outside noise, poor lighting and odd acoustics. Mingle with the audience for a bit. That will help settle any jitters.

6. Don’t let a mistake bother you. Everyone slips up on occasion. Plow on. If you forget something, try to come back to the point, or skip it. Your audience will never know what they didn’t hear. If it’s a more obvious glitch – say, you bump into something – mutter an “oops” and move on. Don’t dwell on it, as that will just draw attention to the error and make you feel more uncomfortable.

7. Speak frequently. To maintain your edge, get out and speak whenever possible. Rotary, Kiwanis, and Lions clubs, among other groups, need speakers on a regular basis. They enjoy a variety of subject matter, so don’t feel you’re confined to business-related topics. I’ve spoken about amateur radio; what hobbies can you talk about for 20 minutes or so?

Seminars and other presentations help you refine your communication skills and enhance your professional development. Take advantage of any opportunity to speak before an audience. You’ll enjoy the experience.

How to Price Your Product for Retailers

Millions of inventors and entrepreneurs set out every year with good ideas and great products, but what separates the many from the few is executing the fundamentals. One of these basic tenants that many businesses struggle with is setting the right price on your product and achieving the delicate balance between making a profit and keeping merchandise competitive.

There are many factors that go into pricing your product. Many companies will over-estimate or under-estimate how much a retailer is willing to pay for a quality product, as well as what the end-consumer will pay.

Here are a few key tips to competitively pricing your product to retailers:

1. Know your target consumer – Who are you selling to and why would they want your product? Take your time to do thorough market research before deciding the value of your product. Many companies will hire outside companies to help in this crucial step.

2. Know all your costs – This includes expenses like your sales and marketing team, cost of labor and materials, salary expenses, as well as your company’s future growth plans, your expected profit margin, and a realistic revenue goal.

3. Know your competition -Making a head-to-head comparison between your competition’s prices and costs can be very helpful when determining how to price your product. You can bet that any retailer you are selling to will check out your competition to gauge your prices.

4. Know your market – Are there new laws being considered that may affect your business? Or maybe the price of your materials has been on the rise? Consider the future stability of your market when making price decisions.

Everyone wants to sell to big-box retailers like Wal-Mart and Best Buy, but don’t forget that bigger retailers might mean a higher sales volume, but don’t expect to make a high profit off of them. Smaller retailers, on the other hand, will accept higher prices, but offer small sales revenue. Knowing who you are selling to is key to setting the right price for your products.

Lastly, after you set the right price, don’t forget to continuously monitor your prices after you get into stores. Keep an eye on the market, your competitors and the profit of your products. Be ready to shift the price of your product when it is necessary.

Striking the right balance between earning a profit and remaining competitive can be difficult, but with the right tools and know-how the task can become a little less daunting and help set your business up for success.