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Through your talk, you’ll provide information. However, you really want your audience to do something with that information. Even if it’s only that they think about what you’ve said and then smile. So many great presentations go off the rails because the speaker concentrates on what they’ll say, without having spent sufficient time on why. It’s vital that you know what you want your audience to do. Answer that question before anything else. Then build everything in your presentation from that base. For instance, you might want your audience to:

1. Know more about health and safety in the workplace, (you inform) so that they create a better environment for everyone working there (they act);

2. Understand Systemic Lupus Erythematosus (SLE) better (you inform) so that they can support their family or friend who has recently been diagnosed (they act);

3. Gain a better understanding of the wonderful work done by your charity (you inform), so that they donate to your organisation (they act);

4. Understand a film better (you inform) so that they can better answer questions about it on an exam (they act);

5. Be very clear about your political Party’s policy platform on Aged healthcare, (you inform) so that your audience of elderly people vote for you or your Party in the next election (they act).

For All Speeches and Short Talks, Answer These Questions

(1) Is your role to inform, persuade or entertain – or all three?

(2) What is the key objective of your talk? Write it out in a few words. For example, you might write: I’m giving this talk about _________ to _________ because I want them to:___________________.

In that last, very important, part of the sentence you must know what it is you want people to do. Two examples are:

1. I’m giving this talk about AIDS to the local Rotary Club because I want to raise money for a new hospice program.

2. I’m giving this talk about the new Occupational Health and Safety legislation to senior hospital administrators because I want them to develop appropriate programs to protect Nurses’ safety, state-wide.

Once you know what you want people to do, and why, it will be much easier for you to brainstorm the content of your talk. Your next step is to spell out clearly what you want the audience to do, how, and in what timeframe.

For example, if you’re keen to recruit more volunteers to help your organisation, instead of saying: “we desperately need more volunteers”, provide information about a definite task, a time and a place where they can help with that task. That can be much more motivating to your audience than a vague claim that you need volunteers. Why? People can easily see themselves cleaning up one beach on one Sunday morning with lots of other people. So spell it out.

If you want their money. Say so. Tell people about your amazing achievements, all done with minimal government help. Then spell out very clearly that the new building renovations will cost $120,800 because you’ve secured a special in-kind donation from Company X – valued at $Y. Then be even more explicit. You need to raise that amount in three months. Ideally, you and your group will have organized raffle tickets or some tangible means to raise money. If not, it might be that you’re looking for sponsors whose names will be placed on a special plaque.

If your talk has been about passing on knowledge – eg how to set up a small business – you need to be very clear and specific about how your listeners can learn more. Have some hand-out material for them as a follow up guide to more study, books (preferably yours) and multi media resources. Apply what you’ve told them in your talk: if you gave people an outline of the planning process, you could tell them to “start this very day with the first part of my plan.”

Then, because you’re a lovely person, you’ll tell them again what the first three steps were. Finally, let people know that you are available by e-mail or at a particular organisation to work with them through any point that wasn’t clear. Not everything in life is about marketing. Please don’t finish your presentation by blatantly ‘selling’ your advanced courses and your books and so on. By all means, include that sort of information as part of your introduction, and as part of hand-out material.

Have you ever found your mind wandering when you were trying your best to focus your attention on learning something new? Maybe you were sitting in a client meeting and your mind slipped into thinking about your next appointment. Psychologists who study AADD tell us that most adults spend far more time focusing on the past or future to ever fully realize their potential of being in the present.

While learning to be fully present with clients leads to deeper and more intimate relationships which ultimately leads to greater income, there are other equally important benefits. Listed below are eight benefits of why you should practice the power of being in the present moment.

1. Being present leads to better performance. When you are fully present, your mind is more alert. You are completely focused and centered. You are at your best. You have no fear. You are not worried about the outcome. Your only thoughts are how you can deliver the best possible experience.
2. You have a heightened awareness of the needs of those around you and you are able to connect at a deeper level. Being present requires learning to accept yourself and others without judgement. The power of presence gives you the ability to be transparent and authentic. When you are fully present, you’ll stop trying to impress people and just be yourself. Communication with others will improve as you become more honest and open.
3. You possess a deeper level of self-confidence. You stop comparing yourself to others. You feel safe and you make others around you feel safe. The ability to make others feel safe leads to more trusting relationships and causes people to want to follow your lead.
4. You become a better decision-maker. You are better able to make wise choices even in difficult situations because you are no longer fearful. By ridding yourself of judgmental thoughts and worry over the future you will be more decisive and make forward progress.
5. People are more attracted to you because you project calmness and surety. When your mind is still, you are better able to hear your inner spiritual voice. You tune into your intuition and become a better listener. By becoming a better listener you will be able to deliver greater value to people.
6. You have greater focus and mental acuity. Now that you are “present-minded” you are no longer “absent-minded”. You will learn and retain more.Your memory improves.
7. You make better use of your time. You find yourself becoming more efficient and productive because you stop wasting time rehearsing past mistakes and role-playing future events.
8. You have a playful outlook that relieves pressure and brings joy. Life is more fun. You find yourself with more free time to enjoy.

Selling more products via the Internet is a major concern of most product retailers, distributors and manufacturers in today’s online world. The Internet has proven to be a terrific way to distribute products in a cost effective and efficient manner and should be a major focus for just about every product company.

If you’re a product company and are looking for an affordable way to sell more products, then lo and behold! Google Product Search is exactly what you’ve been looking for. Google Product Search, formerly named Froogle, is a place where product companies can submit and list their products directly with Google’s shopping search engine.

It’s a free service offered by Google that provides users with a search feature to search for products and be directed to the website(s) where they can purchase them. The previous name Froogle, named back in 2002, was originally a mash between the words “Google” and “Frugal” (meaning thrifty or thriftiness). The named was changed from Froogle to Google Product Search in August of 2006 because Google felt the word Froogle suffered in that users had no idea what Froogle offered from the name. There was nothing to make you think that Froogle meant shopping or product search, hence the new and improved name – Google Product Search.

Since Google has changed the name, Google Product Search has gained significant exposure from online users and it’s becoming more common for product companies to submit their products on a daily basis to increase product sales.

Google allows you to reach more shoppers by submitting information about your products to Google Base so they’ll be found on Google Product Search. You can link directly from the Google search results to your website. Depending on how many items you have, you can choose to submit your products one at a time, all at once using a bulk upload, or by having an automated product feed submitted three times a week, eliminating the need for you to manage the uploads all on your own.

The great part about doing an automated feed is once you’re setup, you’re done! Shoppers will be able to find your items on Google Product Search within 24 hours after they are submitted to Google Base and will be automatically updated three times a week. So as you add new products to your website, they are automatically added to Google Product Search, dramatically increasing product sales for your product company.