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With so many celebrities getting press these days for the births of their babies, an old tradition has been rekindled, albeit with a new millennium name – the Push Present – or more eloquently, a birthing gift to honor the hard work of labor for the mother of a new baby. Traditionally, a birth bauble was something a well-to-do husband gave his wife for producing his heir, in India gold necklaces or other gold jewelry, in England a lavish ring, but now it’s begun to be seen more as an acknowledgement of the woman’s role of bearing the responsibility of carrying the baby for nine months. And the trend is starting to take off, overwhelming fathers-to-be who feel the pressure to keep up with what mom’s friends were given.

However, the good news is that the one thing etiquette experts agree on is that this is a deeply personal gift and there are no standards to follow. So consider these three gold necklace ideas or use them for inspiration, this is a precious time to acknowledge and only you know what is right for your new mom.

Over the top

This is an opportunity to really wow her with something completely over the top that she’d love to have but would never ask for and never buy for herself. Has she eyed a fancy gold pendant or elaborate gold necklace with gemstones in the past with ooohs and ahhs? This could be the time to pull out all the stops and splurge on something that will amaze her. Gold necklaces along these lines can be a part of special occasions throughout her life and even become treasured heirlooms to pass along to the little one she just carried.

Mother’s jewelry

Mother’s jewelry is a great choice at this time, particularly for first time mothers. Birthstones look lovely on gold necklaces, whether yellow or white gold. You can choose to use the baby’s birthstone alone to represent the new addition, or have the necklace include all of your birthstones symbolizing the family together.

A gold necklace is perfect to hold special charms designed along this baby themed line such as the currently popular enameled baby shoe charms available in a wide variety of colors and encrusted with different gemstones. Another version of mother’s jewelry is an elegant cameo pendant with an image of a mother and child, lovely to pass down through the generations.

Gemstones just for her

If mother’s jewelry isn’t the right thing and over the top just isn’t her style or not practical at this stage of your lives, then choosing a gold necklace with a gemstone in a size and setting that fits her personality and you know she’ll love is the perfect solution. Whether her own birthstone or another that she likes, perhaps in her favorite color, be sure to select a gold necklace with an adequate weight to support the pendant you choose and with a strong clasp if not choosing a one piece gold necklace that is crafted with the stones directly mounted.

Again, what’s most important here is the personal nature of this gift between the two of you, you want it to be something she’ll treasure and that she knows you put thought into. If you feel you need guidance because you want to be sure you’re right on the mark with something she’ll love, check in with a trusted friend or family member that will know her style and will tell you the truth. Giving the gift of gold necklaces has been a tradition throughout history with some of the earliest gold jewelry being dated back to 3000 BC. With a track record like that, you should be sure to make one new mommy feel even more special than she already does when you mark this priceless occasion by honoring her and the love you feel for her at this time.

Copyright 2006 Lulu Bells Treasures

Promotional products are an ingenious way to promote a brand, boost business, and increase market share, customer trust and employee satisfaction. The best and rightly selected promotional product has a greater impact on the customers when compared to other modes of advertisements through television and print media.
Promotional products have various crucial roles in boosting sales of your business.

• Increases ROI
• Sales Promotion
• Customer acquisition
• Customer retention
• Customer Satisfaction
• Gains customer Loyalty
• Increasing Brand Awareness

Increases Return on Investment

The cost of advertisements in TV and newspapers are much large compared to promotional product marketing. Moreover, promotional items bring about higher CPI (Cost per Impression) when compared to other media advertisements. Promotional products are the only inexpensive yet effective means that generates better ROI. Higher ROI is achieved through less money, repeated exposure, new customers, and repeated purchase.

Customer Acquisition and retention

In a competitive scenario, to stay ahead of all other competitors, it is important to build up a brand opinion, trust, and persuade customers to choose our products over others. While using such items, the customers see or use them repeatedly and refer others to use the brand for the sake of mere usability. As per PPAI 2009, 60% of customers used the promotional items several times. 7.6% of them made others to use the product and 4.4% of them gave the products to others. This process brings in new customers. This way of repeated impression eventually increases sales.

Customer satisfaction

The main advantages of products over advertisements through newspapers and magazines are that they are only one way. The customer is not benefited materialistically in other media advertisements. This satisfies the customers in terms of materialistic possession.

Customer Loyalty

A high quality promotional product with a great visibility, usage, and durability reminds the brand or the product well ahead of all other medium. These type of products also help recall the message sent through them. The usefulness of the product grows to become a long-term remainder of the product. Promotional products increase:

• Advertisement’s honesty
• Concept towards the product or brand
• Attitude towards the sales product or brand
• Objective to purchase
• Recommendation to try or purchase the brand or product

Brand Awareness

According to the Promotional Products Association International (PPAI), out of the customers who received promotional products, about 76% of them could recollect the name of the brand or the product even after several years. This higher recognition of the brand is achieved only in case of these products. This statistic clearly states that promotional items are the best cost effective means of increasing sales and brand awareness.

Sales Promotion

Brand recognition, loyalty and trust, attraction, repeat purchase, new customers, and ultimately, increased traffic in business boosts the sales of your products. To make a customer purchase a item and then make repeat purchases is more achievable using promotional items. About 20.9% of people purchase a product after using the promotional items, whereas only 13.4%, 7.1%, and 4.6% of people purchased the product after viewing advertisements in print media, TV and online advertisements respectively. In fact, according to the PPAI, about 84% of the people believe that promotional items are very effective in boosting sales.

When you think about it, life is a series of negotiations. The American Heritage Dictionary defines negotiate as conferring with another or others in order to come to terms or reach an agreement. You negotiate with others far more often than you may realize–negotiations that include interactions with family and friends, getting the best deal on a consumer purchase, and a wide variety of business activities.

Though effective negotiating does come more easily to some than others, it’s a skill that anyone can learn and everyone should. Though the consumer culture in the United States doesn’t leave much room for negotiation–you’re not, for example, likely to be able to dicker over price in a major department store–there are still plenty of opportunities for negotiating. The clerk at Bloomingdale’s might not have the authority to give you a discount, but the owner of a small store certainly could. And if you’re in business, you’ll find yourself negotiating on a wide range of issues on a daily basis, from prices and terms with vendors to salary and benefit packages with employees.

Fundamentals of negotiating

There are three fundamental components of negotiating: listening, obtaining information, and overcoming objections, and they occur simultaneously. To be a good negotiator, you don’t need to be pushy or overbearing, you don’t need to be the loudest or most forceful speaker, and most importantly, you don’t need to be offensive. Successful negotiations come from understanding these three components and using them in a way that results in a win-win transaction.

Good listeners place as much or more emphasis on what others are saying than on what they themselves are saying or planning to say. You can develop your own listening skills by changing your attitude from one that is self-centered to one that focuses on the other person. When you are truly focused on what the person you are negotiating with has to say, the information gathering process is enhanced. And that brings us to the second component of negotiating: obtaining information.

In order to propose an acceptable agreement, you need to understand what both parties need. You already know, of course, what will work for you; asking good questions and then listening carefully to the answers is a very direct and quite effective way to find out what will work for the other person.

Finally, as you negotiate, you will have to overcome objections. Many people fear objections, but a good negotiator welcomes them. Why? Because what is often perceived as an obstacle is really just a request for more information. When people seek more information, it usually means they are looking for reasons or ways to make the deal work.

Objections typically come in the form of questions but may be statements. If possible, find out what’s behind the objection before you respond to it. You may discover that it’s not really an objection at all.

Good negotiators are not adversarial or challenging. They listen, gather data, and address concerns, then offer a proposal that will work for all parties. Develop and refine your negotiating skills and you’ll find that every aspect of your life will become much smoother and more rewarding.