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Promotional products are an ingenious way to promote a brand, boost business, and increase market share, customer trust and employee satisfaction. The best and rightly selected promotional product has a greater impact on the customers when compared to other modes of advertisements through television and print media.
Promotional products have various crucial roles in boosting sales of your business.

• Increases ROI
• Sales Promotion
• Customer acquisition
• Customer retention
• Customer Satisfaction
• Gains customer Loyalty
• Increasing Brand Awareness

Increases Return on Investment

The cost of advertisements in TV and newspapers are much large compared to promotional product marketing. Moreover, promotional items bring about higher CPI (Cost per Impression) when compared to other media advertisements. Promotional products are the only inexpensive yet effective means that generates better ROI. Higher ROI is achieved through less money, repeated exposure, new customers, and repeated purchase.

Customer Acquisition and retention

In a competitive scenario, to stay ahead of all other competitors, it is important to build up a brand opinion, trust, and persuade customers to choose our products over others. While using such items, the customers see or use them repeatedly and refer others to use the brand for the sake of mere usability. As per PPAI 2009, 60% of customers used the promotional items several times. 7.6% of them made others to use the product and 4.4% of them gave the products to others. This process brings in new customers. This way of repeated impression eventually increases sales.

Customer satisfaction

The main advantages of products over advertisements through newspapers and magazines are that they are only one way. The customer is not benefited materialistically in other media advertisements. This satisfies the customers in terms of materialistic possession.

Customer Loyalty

A high quality promotional product with a great visibility, usage, and durability reminds the brand or the product well ahead of all other medium. These type of products also help recall the message sent through them. The usefulness of the product grows to become a long-term remainder of the product. Promotional products increase:

• Advertisement’s honesty
• Concept towards the product or brand
• Attitude towards the sales product or brand
• Objective to purchase
• Recommendation to try or purchase the brand or product

Brand Awareness

According to the Promotional Products Association International (PPAI), out of the customers who received promotional products, about 76% of them could recollect the name of the brand or the product even after several years. This higher recognition of the brand is achieved only in case of these products. This statistic clearly states that promotional items are the best cost effective means of increasing sales and brand awareness.

Sales Promotion

Brand recognition, loyalty and trust, attraction, repeat purchase, new customers, and ultimately, increased traffic in business boosts the sales of your products. To make a customer purchase a item and then make repeat purchases is more achievable using promotional items. About 20.9% of people purchase a product after using the promotional items, whereas only 13.4%, 7.1%, and 4.6% of people purchased the product after viewing advertisements in print media, TV and online advertisements respectively. In fact, according to the PPAI, about 84% of the people believe that promotional items are very effective in boosting sales.

It’s interesting to realize just how important the skill of negotiating is to CIOs. Sure, we all know about the importance of information technology, but when you think about it, we spend a great deal of our time negotiating no matter if it is with vendors, other departments, or even members of our IT team. Since we do so much of this, we should always be looking for ways to get better at it…

3 Ways To Become A Better Negotiators

First off, when we dive into a negotiation be it with a vendor or with someone who works for our firm, all too often we just start things off with a vague idea about what we’d like to accomplish. We know that we need to create a deal, but we’re not 100% what that deal is going to look like. However, we believe that we’ll recognize it when we see it.

What this mean to you as the person with the CIO job is that before your next negotiation starts, you really need to do some homework. By taking the time to prepare for a negotiation, you’ll have an advantage over the person that you’ll be negotiating with. Doing your homework can be as simple as coming up with a plan for what you want to propose to the other side. When you do this, the next step is for you to highlight the key details in your plan that you want to make sure that are part of the deal that you reach.

When we are negotiating with someone, all too often it can be easy to assume that they have more power than they really do. They may represent a big company or a powerful internal department. We need to take a step back and realize that they are just a peer – no more, and no less. If you can see them as someone just like you, it can remove a great deal of the intimidation that they may be presenting to you and you can focus on getting what you want from them.

Finally, don’t worry if what you are asking for has never been done before. Hey, there always has to be a first time, right? Make your case and explain to the other side how things will work. If they still seem nervous about agreeing to a deal, you can create checkpoints that will allow them to determine if the deal is being implemented in the way that they agreed to.

What All Of This Means For You

At the heart of what it means to be in the CIO position is the ability to communicate well. One form of communication that we all need to take the time to master is that of negotiation. Since we negotiate so often and with so many different types of people we need to get better at doing this.

There are three ways that we can become better negotiators. The first is to make sure that we always show up prepared to negotiate – we need to do our homework. Make sure that you see the person that you’ll be negotiating with as a peer – they do not have any special powers. Finally, just because something has never been done before does not mean that it can’t be done now.

As a CIO, you never seem to have enough time to get everything done. When you are trying to decide where to spend your time, learning to become a better negotiator is one thing that will be on your plate. Among all of the other things that you have to do, this is a good way to spend your time. Time spent becoming a better negotiator is time well invested.

Most people are too concerned about what others think about them. Most guys tend to be held back by “some labels” attached to them by others around them. Often these “labels” stick on us because we dislike change or fail to realize we can change the way people look at us.

For example:
(1) “Shy guys” are shy because they are afraid of breaking their “nice boy” image
(2) “Boring guys” never flirt because they are afraid of being seen as “not serious” in a woman’s eyes.

Just like how you judge other people based on what you see, other people also judge you by what they see or hear.

For example:
(1) If you don’t look at women in the eyes, they are going to think of you having low self-esteem.
(2) If you always appear happy, people are going to think you are a warm and happy person.
(3) If you present yourself as a guy who is scared off women, women will think you as a guy who is scared off women.

You Teach People How To Treat You

If women always treat you like crap, it is because you let them.
If women always come to you when they need you and ignore you when they don’t, it is because you let them.

As you can see, these “label” that society or people around us attach on us can become the biggest obstacles in our lives. This is why you must be careful not to be defined by other people’s vision of you. The world will always be trying to assign you with various roles or “labels” in your life. As soon as you accept such a role, you will be stuck. Your power and personality will be limited to the confines of the role. As a nice guy, you will always have to be “nice” to women because you fear that if you stop, women will start seeing you as a jerk.

We Should Be Responsible for Our Own Identity

Define your own self-image. Create more than one. Don’t just become the teacher or accountant your mum has told you to become. Don’t keep acting like the guy, people “know” you about. Keep working on yourself to become the person you would want to become.

Here are 9 tips to build the identity and image that you want others to look upon you as:

(1) Realize that what seems to make sense 10 years ago may not make sense now. For example, even though it was wrong for you to talk to strangers and think about women you were 10, this doesn’t mean it is wrong for you to do so now.
(2) Your present situation is the result of your past actions. Whatever you do now will have a big impact on how your life will be in 5 months or 5 years later. If you work on your social skills now, you will be more sociable in 5 months from now.
(3) Take up a few new hobbies and learn a few new skills.
(4) Try things that you normally would never try. Be adventurous – it will expand your self-image quickly.
(5) A good way to break out of your past is by giving yourself a physical makeover. This “new look” will determine how you want yourself to be looked upon by the world.
(6) Make new friends who have the qualities you desire to have for yourself. Surround yourself with people who will improve your identity or self-image. If you are introvert with no social life, than stop “killing your time” with online friends. Hang out with people who have active social lives.
(7) Chase after your dreams and ambitions. Go after the things you really want in life.
(8) Redefine your definition of “being yourself”. Most people are not really “being themselves” when they say they are. All they are doing is letting others control their lives and trying to “live up” to other people’s expectations.
(9) Walk, talk and act as those successful people do (your idols). Study the things they do, do the things they do. You will become as successful as they are.

So, from now on, take charge of your own life and be the person, in how you want others to see you!