With so many celebrities getting press these days for the births of their babies, an old tradition has been rekindled, albeit with a new millennium name – the Push Present – or more eloquently, a birthing gift to honor the hard work of labor for the mother of a new baby. Traditionally, a birth bauble was something a well-to-do husband gave his wife for producing his heir, in India gold necklaces or other gold jewelry, in England a lavish ring, but now it’s begun to be seen more as an acknowledgement of the woman’s role of bearing the responsibility of carrying the baby for nine months. And the trend is starting to take off, overwhelming fathers-to-be who feel the pressure to keep up with what mom’s friends were given.

However, the good news is that the one thing etiquette experts agree on is that this is a deeply personal gift and there are no standards to follow. So consider these three gold necklace ideas or use them for inspiration, this is a precious time to acknowledge and only you know what is right for your new mom.

Over the top

This is an opportunity to really wow her with something completely over the top that she’d love to have but would never ask for and never buy for herself. Has she eyed a fancy gold pendant or elaborate gold necklace with gemstones in the past with ooohs and ahhs? This could be the time to pull out all the stops and splurge on something that will amaze her. Gold necklaces along these lines can be a part of special occasions throughout her life and even become treasured heirlooms to pass along to the little one she just carried.

Mother’s jewelry

Mother’s jewelry is a great choice at this time, particularly for first time mothers. Birthstones look lovely on gold necklaces, whether yellow or white gold. You can choose to use the baby’s birthstone alone to represent the new addition, or have the necklace include all of your birthstones symbolizing the family together.

A gold necklace is perfect to hold special charms designed along this baby themed line such as the currently popular enameled baby shoe charms available in a wide variety of colors and encrusted with different gemstones. Another version of mother’s jewelry is an elegant cameo pendant with an image of a mother and child, lovely to pass down through the generations.

Gemstones just for her

If mother’s jewelry isn’t the right thing and over the top just isn’t her style or not practical at this stage of your lives, then choosing a gold necklace with a gemstone in a size and setting that fits her personality and you know she’ll love is the perfect solution. Whether her own birthstone or another that she likes, perhaps in her favorite color, be sure to select a gold necklace with an adequate weight to support the pendant you choose and with a strong clasp if not choosing a one piece gold necklace that is crafted with the stones directly mounted.

Again, what’s most important here is the personal nature of this gift between the two of you, you want it to be something she’ll treasure and that she knows you put thought into. If you feel you need guidance because you want to be sure you’re right on the mark with something she’ll love, check in with a trusted friend or family member that will know her style and will tell you the truth. Giving the gift of gold necklaces has been a tradition throughout history with some of the earliest gold jewelry being dated back to 3000 BC. With a track record like that, you should be sure to make one new mommy feel even more special than she already does when you mark this priceless occasion by honoring her and the love you feel for her at this time.

Copyright 2006 Lulu Bells Treasures

Promotional products are an ingenious way to promote a brand, boost business, and increase market share, customer trust and employee satisfaction. The best and rightly selected promotional product has a greater impact on the customers when compared to other modes of advertisements through television and print media.
Promotional products have various crucial roles in boosting sales of your business.

• Increases ROI
• Sales Promotion
• Customer acquisition
• Customer retention
• Customer Satisfaction
• Gains customer Loyalty
• Increasing Brand Awareness

Increases Return on Investment

The cost of advertisements in TV and newspapers are much large compared to promotional product marketing. Moreover, promotional items bring about higher CPI (Cost per Impression) when compared to other media advertisements. Promotional products are the only inexpensive yet effective means that generates better ROI. Higher ROI is achieved through less money, repeated exposure, new customers, and repeated purchase.

Customer Acquisition and retention

In a competitive scenario, to stay ahead of all other competitors, it is important to build up a brand opinion, trust, and persuade customers to choose our products over others. While using such items, the customers see or use them repeatedly and refer others to use the brand for the sake of mere usability. As per PPAI 2009, 60% of customers used the promotional items several times. 7.6% of them made others to use the product and 4.4% of them gave the products to others. This process brings in new customers. This way of repeated impression eventually increases sales.

Customer satisfaction

The main advantages of products over advertisements through newspapers and magazines are that they are only one way. The customer is not benefited materialistically in other media advertisements. This satisfies the customers in terms of materialistic possession.

Customer Loyalty

A high quality promotional product with a great visibility, usage, and durability reminds the brand or the product well ahead of all other medium. These type of products also help recall the message sent through them. The usefulness of the product grows to become a long-term remainder of the product. Promotional products increase:

• Advertisement’s honesty
• Concept towards the product or brand
• Attitude towards the sales product or brand
• Objective to purchase
• Recommendation to try or purchase the brand or product

Brand Awareness

According to the Promotional Products Association International (PPAI), out of the customers who received promotional products, about 76% of them could recollect the name of the brand or the product even after several years. This higher recognition of the brand is achieved only in case of these products. This statistic clearly states that promotional items are the best cost effective means of increasing sales and brand awareness.

Sales Promotion

Brand recognition, loyalty and trust, attraction, repeat purchase, new customers, and ultimately, increased traffic in business boosts the sales of your products. To make a customer purchase a item and then make repeat purchases is more achievable using promotional items. About 20.9% of people purchase a product after using the promotional items, whereas only 13.4%, 7.1%, and 4.6% of people purchased the product after viewing advertisements in print media, TV and online advertisements respectively. In fact, according to the PPAI, about 84% of the people believe that promotional items are very effective in boosting sales.

Guidelines for Writing Successful Business Video Presentations
- Preproduction and Video Treatment Development

Successful presentations directly create a bridge between your client’s purpose and the audience’s motivation. As writers and producers, we search for ideas to help us make that match. We find those ideas–by asking the right questions.

Communications and training presentations support a problem-solving process initiated by our clients. Our challenge is to relate our client’s goal to the needs and desires of the audience. While our clients focus on how the goal benefits the organization, our focus is how it benefits the audience. There must always be a benefit for the audience.

Audience expectations

What does an audience want from a corporate or educational video presentation? Learning theory tells us:

·People learn what they need and want to know right now.

·They are most interested in information and skills that give them greater control over their life experience.

·They see themselves as experts in their own lives and want to be treated as such.
Responding to audience expectations

As video professionals, we need to support these needs and desires, build on them and never diminish them. We satisfy the audience’s needs in the following ways:

·The presentation neither over nor underwhelms by presenting too much or too little information.

·The information is immediately usable.

·The pacing allows the audience to feel they have control over the experience by going neither too fast nor too slow.

·The format or creative treatment engages their imagination in ways that allow them to identify with the problem presented and see themselves taking control and succeeding at the solution.

The video environment provides an opportunity for the audience to reevaluate and adjust their viewpoint, and try out new behaviors. They rehearse new behaviors and skills in their mind’s eye. By the end of the presentation, they decide whether change is worth the risk.

Waiting for answers

Screenwriter Syd Field says, “Writing is the process of asking the right questions then waiting for the answers.” This also is an excellent description of the preproduction process. During its early stages, we focus on left brain, logical analysis concerning our client’s goal and the audience’s motivation. In the later stages, we begin the right brain work of trying out various treatment ideas–ways we can use the medium to convey our message. The essential questions are:

·What creative vehicle will work best? Do we need drama, parody, comedy, documentary, an interview or panel discussion?
·What’s the right answer, how can we determine that answer–and then be sure of our professional recommendation?

Visualization and the creative concept

We now look for answers. It’s time to visualize. Go to your imagination and become a member of the audience. Block out the censors and critics, and delight yourself with images, sounds and music.

·What do you want to see, hear and feel?

·What interests you?

·What would move you from complacency and comfort to risking something new?

Allow time for images and ideas to come to you. Never reject an idea. And don’t miss those bits and pieces of ideas that present themselves as vague, ill-formed, or too avant-garde. Welcome them. Let them grow and identify themselves.

Reexamine your ideas in light of your client’s goal, the audience’s motivation, the budget and resources). Look for the best fit and select your creative concept.

Structure

Now you have one more consideration–structure. Surprisingly, our audiences don’t care as much about creative concept as they do about structure. Their perceptions are carefully developed by commercial television and Hollywood films.

Their first perception concerns “seat time.” Seat time refers to the amount of time the audience is willing to sit before taking a break. They are conditioned by commercial television to 10-minute (or less) segments separated by commercial breaks.

The second perception concerns storytelling. Hollywood films (and other forms of storytelling) influence audiences to expect a journey. They hope for a structure built on a series of twists and turns that leads to a new awareness where significant problems are resolved. This doesn’t mean structure depends on character-based stories. It does mean we need to structure even a straightforward presentation of information according to the principles of good storytelling. Information is always meted out in ways that build, pique, and then satisfy our audience’s interest.

The treatment

Finally, it’s time to write the video treatment. This includes your goal and audience analysis, and the structured creative concept.

Every successful treatment solution is unique. It results from the time, thought and care you put into asking the right questions then waiting, searching, and being available to the right answers. It begins with a solid relationship with your client and ends with a solid relationship with your audience.

The treatment now is your vehicle for communicating with the client and the guide for developing a successful presentation.